Saturday, July 09, 2005
MTV and VH1 are taking a do-over on Live 8. After getting taken to school by, of all things, AOL last week, the "music" networks are trying to make amends this week.
I don't have that many good things to say about AOL (I'm still praising my cable TV company for getting high speed internet service so I could kiss the big A goodbye years ago) but their coverage of Live 8...with simultaneous feeds and, as far as I could tell, no service problems...made MTV look like a dinosaur (the same way MTV made radio seem hidebound and old-fashioned in the early 80's.)
On the other hand MTV's "coverage" (simulcast on VH1)...with its incessant commercials, the neverending blather from their insipid talking heads, and, worst of all, the truncated performances...was all but un-watchable.
Having been slammed all week (as well they should have been) by critics and viewers, today (Saturday) MTV and VH1 are presenting 10 hours of Live 8 highlights...10 hours of commercial-free, VJ-free music with complete, uninterrupted sets by various singers and bands that performed.
Better late than never, folks.
On a related note, I'm glad that Bob Geldolf and Bono were pleased with...and kind of taking credit for*... the 50-billion dollar aid pledge that the "G-8" nations promised for Africa over the next 5 years (double previous pledges) but I reserve the right to remain skeptical until those pledges are turned into actual aid on the ground. We shall see.
*Personally I'm dubious that President Bush, Prime Minister Blair, and the rest of the leaders really took Live 8 all that seriously though if they did pay some attention it's all good.